ASBC & Master Brewers Focus Areas
The Program Teams are designing a program to inspire, education, and connect brewing professionals from around the world. You will see relevant, timely sessions in the following focus areas—supporting our theme "Evolving in a New Environment."
Focus Areas for ASBC
- Improving Quality and Mitigating Microbiological Risks of NA Beer
- Leveraging Sensory and Chemical Approaches to Extend Shelf Life
- Defining Quality for Alternative Beverages
- Exploring Yeast Strain Innovation
- Leveraging AI and Analytics
- Exploring New Possibilities of Novel Ingredients
- Hops: Emerging Research
- Malt and Barley: Emerging Research
Focus Areas for Master Brewers
- NA's Impact on Brewing Operations
- Capitalizing on Technology in the Brewery
- Reaching the Forefront of Non-Beer Products
- Managing Supply Chain Challenges
- Navigating the Regulatory Landscape
- Brewer's Approach to Adapting
Schedule-at-a-Glance
Schedule is subject to change. The full program will be posted in early Spring 2025.
Tuesday, August 12
| All Day | Pre-Meeting Workshop(s) |
| 4:00pm - 10:00pm | Networking in Hospitality Suite |
Wednesday, August 13
| 9:00am - 10:15am |
Opening Keynote Talk |
| 10:45am - 12:00pm | Focus Sessions (4 Concurrent) |
| 12:00pm - 1:30pm | Lunch Break |
| 1:30pm - 2:45pm | Technical Sessions (4 Concurrent) |
| 3:00pm - 4:15pm | Focus Sessions |
| 4:15pm - 5:45pm | Happy Hour with Posters & Exhibits |
| 4:30pm - 5:15pm | Poster Viewing w/ Authors Present (Group I) |
| 5:30pm - 11:00pm | Networking in Hospitality Suite |
Thursday, August 14
| 8:00am - 9:00am | BrewTech Innovation Talks |
| 8:30am - 9:00am | ASBC Member Updates |
| 8:30am - 9:00am | Master Brewers Member Updates |
| 9:00am - 10:15am |
Keynote Talk |
| 10:15am - 10:45am | Coffee with Exhibitors |
| 10:45am - 12:00pm | Technical Sessions (4 Concurrent) |
| 12:00pm - 1:15pm | Networking Lunch with Exhibitors |
| 1:15pm - 2:30pm | Technical Sessions (4 Concurrent) |
| 3:00pm - 4:15pm | Focus Sessions (4 Concurrent) |
| 4:15pm - 5:45pm | Happy Hour with Posters & Exhibits |
| 4:30pm - 5:15pm | Poster Viewing w/ Authors Present (Group II) |
| 5:15pm - 6:45pm | Bites & Beer: Networking Event |
| 7:00pm - 11:00pm | Networking in Hospitality Suite |
Friday, August 15
| 8:00am - 9:00am | BrewTech Innovation Talks |
| 9:00am - 10:00am | Focus Sessions (4 Concurrent) |
| 10:15am - 10:45am | Coffee with Exhibitors |
| 10:45am - 12:00pm | Technical Sessions (4 Concurrent) |
| 12:00pm - 1:30pm | Networking Lunch with Exhibitors |
| 1:30pm - 2:45pm | Focus Sessions (4 Concurrent) |
| 3:15pm - 4:30pm |
Closing Keynote Talk |